Union Education Minister and Union Tribal Affairs Minister jointly launch School Innovation Ambassador Training Program

Union Education Minister and Union Tribal Affairs Minister jointly launch School Innovation Ambassador Training Program

Teachers are the change-agents and ambassadors of innovation – Union Education Minister

School Innovation Ambassador Training Program will help provide quality education to children in tribal areas – Shri Arjun Munda

Posted On: 16 JUL 2021 2:43PM by PIB Delhi

Union Education Minister Shri Dharmendra Pradhan and Tribal Affairs Minister Shri Arjun Munda jointly launched the ‘School Innovation Ambassador Training Program’ for 50,000 school teachers today. MoS, Smt Annpurna Devi; MoS Shri Rajkumar Ranjan Singh and MoS Dr Subhas Sarkar were also present along with senior officials of the Ministry of Education and Ministry of Tribal Affairs.

Together with Shri @MundaArjun ji launched the School Innovation Ambassador Training Program which aims to train 50,000 school teachers on innovation, entrepreneurship, IPR, design thinking, product development, idea generation etc.

Speaking on the occasion, Minister Pradhan said that teachers are the biggest influence in our lives. He said that we aim to make our teachers, change-agents and ambassadors of innovation to make our students future-ready.

Shri Pradhan stressed that technology is reshaping the world and our students have the potential to not only address domestic but also the global challenges. The program launched today is a collaborative effort by the Ministry of Education’s Innovation Cell, Ministry of Tribal Affairs, CBSE and AICTE, which will in turn nurture lakhs of students with innovation capabilities, develop a culture of innovation and lay the foundation of a new and vibrant India, he added.

The Union Minister for Tribal Affairs, Shri Arjun Munda expressed his gratitude that the Ministry of Education has launched its new initiative in the field of innovation in collaboration with Tribal Affairs Ministry which will benefit the large number of schools for tribal children across the country. This programme will have far reaching consequences which will help to fulfil the Prime Minister’s vision of a New Indiathe Minister elaborated.

Sh Arjun Munda further said that ‘SIATP’ will give wings to the creativity of the children and provide a platform so that they can give something new to the world with their ideas. Eklavya Model Residential Schools (EMRS) for tribal children is another ambitious programme of the Prime Minister under which 740 EMRS will be established in tribal dominated areas over the next three years, he said. The students of EMRS will greatly benefit from SIATP since it is also the endeavour of Tribal Affairs Ministry to give the best possible education to the tribal children. Sh Arjun Munda explained that through this unique capacity building programme for teachers, prominence has been given to development of creativity, collaboration , critical thinking and communication skills among children and the integration of Eklavya Schools into the entire programme is a big step in this direction for the meaningful development of tribal children.

Speaking on the occasion, Secretary, Tribal Affairs, Shri Anil Kumar Jha said that encouraging innovation is at the core of the New Education Policy. Teachers will need to evolve new methods of teaching; they will need to first transform themselves into guides from being instruments of written text books. Shri Jha further said that apart from running Ekalavya World Education School, the Ministry of Tribal Affairs has been supporting initiatives of States/Union Territories in spreading scientific education to tribal students and the new initiative will help promote quality education among tribal children. The Ministry of Tribal Affairs has launched an Adi-Prashikshan portal which is also a repository of training inputs. It will be of great benefit if SIAP training module also gets connected to this portal, he said.

The innovative and one-of-its-kind training program for school teachers, it aims at training 50,000 School Teachers on Innovation, Entrepreneurship, IPR, Design Thinking, Product development, Idea generation, among others.

The program has been designed by the Innovation Cell of the Ministry of Education and AICTE for school Teachers based on its “Innovation Ambassador Training Program for Higher Educational Institution’s faculty members”. The training will be delivered in online mode only.

Union Education Minister and Union Tribal Affairs Minister jointly launch School Innovation Ambassador Training Program Read More

Raksha Mantri launches Artificial Intelligence powered grievance management application; Shri Rajnath Singh lauds the citizen centric reform that empowers the people; Raksha Mantri stresses on use of AI for overall development of the nation

 

Raksha Mantri launches Artificial Intelligence powered grievance management application;
Shri Rajnath Singh lauds the citizen centric reform that empowers the people;
Raksha Mantri stresses on use of AI for overall development of the nation


Posted On: 15 JUL 2021 4:59PM by PIB Delhi

Raksha Mantri Shri Rajnath Singh launched an Artificial Intelligence (AI)-powered grievance management application in New Delhi on July 15, 2021, developed by Ministry of Defence with the help of IIT-Kanpur. Minister of State (Independent Charge) for Personnel, Public Grievances & Pensions Dr Jitendra Singh graced the occasion. 

This is the first AI based system developed to improve grievance redressal in the Government. The AI tool developed as part of the initiative has capability to understand the content of the complaint based on the contents therein. As a result, it can identify repeat complaints or spam automatically. Based on the meaning of the complaint, it can categorise complaints of different categories even when key words normally used for such search are not present in the complaint. It enables geographical analysis of complaints in a category including analysis of whether the complaint was adequately addressed or not by the concerned office. Easy user-friendly search enables user to formulate his own queries/categories depending on management requirements and seek performance results based on the query. Given that lakhs of complaints are received on CPGRAMS portal of DARPG, this application will have great use in understanding the nature of complaints, geographies from where they emanate and policy changes which can be introduced to create systemic improvements to address these grievances. 

 Speaking on the occasion, the Raksha Mantri described the application as a product of good governance, which reflects the growing synergy between the Government and academia. He said this initiative is another citizen centric reform of the Government that aims to empower the people at large. 

Shri Rajnath Singh lauded Department of Administrative Reforms & Public Grievances (DARPG) for playing an important role in the reform of the Public Grievances Redressal System, saying that resolving the grievances of people is a great service in itself. He added that the active involvement of reputed institutions like IIT Kanpur will further bolster the system and resolve the grievances of people in a transparent and effective manner. 

The Raksha Mantri was briefed that this AI-powered application will automatically handle and analyse the complaints of the people and would reduce human intervention, save time and bring more transparency in their disposal. 

A tripartite MoU for the project was signed among Department of Defence, MoD, DARPG and IIT, Kanpur on August 04, 2020.   

The release of this application marks the introduction of AI-based innovations into governance and administration. This project is first of its kind initiative of the Government for using AI, data science and Machine Learning techniques in grievance redressal. The success of this project in MoD will pave the way for extension of this application across other Ministries. The MoD and IIT, Kanpur intend to drive their collaboration forward in the coming years, seeking to better leverage the use of AI for the disposal of citizens’ complaints. The web-based application has been jointly developed by Department of Defence, MoD; DARPG and a team of IIT Kanpur comprising of Professors Shalabh, Nisheeth Srivastava and Piyush Rai. 

Defence Secretary Dr Ajay Kumar; Additional Secretary, DARPG Shri V Srinivas, Additional Secretary MoD Smt Nivedita Shukla Verma, Director, IIT Kanpur Prof Abhay Karandikar and other senior officials of MoD were present on the launch of the application. 




Raksha Mantri launches Artificial Intelligence powered grievance management application; Shri Rajnath Singh lauds the citizen centric reform that empowers the people; Raksha Mantri stresses on use of AI for overall development of the nation Read More

ESIC felicitates donors to ESIC Hospitals during COVID-19 Pandemic

 

ESIC felicitates donors to ESIC Hospitals during COVID-19 Pandemic

Posted On: 15 JUL 2021 5:41PM by PIB Delhi

Union Minister for Labour & Employment and Environment, Forests and climate change Shri Bhupender Yadav today felicitated the donors who made generous donations of different equipment and material to ESIC Hospitals during the COVID-19 pandemic. Minister of State for Labour & Employment and Petroleum & Natural Gas Shri Rameswar Teli, Secretary, Labour & Employment, Shri Apurva Chandra and DG, ESIC Shri Mukhmeet S. Bhatia were present on the occasion.

Through the coordinated efforts of Government, Private Institutions, Civil Society, NGOs and Private Citizens overcame the health crisis caused by second wave of Covid-19 pandemic. More than 100 donors across India made donations of equipment/kits/disposables etc. to ESIC Hospitals amounting to the sum of Rs.13 Crore.

Speaking on the occasion, Union Minister  for Labour & Employment and Environment, Forests and climate change Shri Bhupender Yadav said the government has undertaken the 3Ts for confronting the pandemic for over 125 crore people of the country. These include tracking, testing and treatment. He said, the country has moved ahead in the field of production of masks and PPE kits, while two indigenous vaccines have been developed in the country. He expressed hope that around 257 crore vaccines will be produced and distributed by the year end. The Minister said the government is totally committed for welfare of the people, it has endeavoured to provide electricity and health facilities to all in the country. In this direction, the health budget has been enhanced by 137per cent.    He said under the new Social Security Codes all benefits will be extended even if there is only one employee covered in a company.

Minister of State for Labour & Employment and Petroleum & Natural Gas Shri Rameswar Teli said that government is working to uplift people from all walks of life. He complimented ESIC for extending benefits to over 13crore people. He, however, exhorted people to remain vigilant against the pandemic.

A total of 33 ESIC Hospitals with around 4000 dedicated Covid beds having 400 ventilators provided exclusive COVID medical services to the IPs and general public of the area as either dedicated COVID Hospital or as Hospital with dedicated Covid beds, as per requirement of local administration. During Covid-19 pandemic starting from April, 2020 till date, more than 50,000 Covid patients have been provided IPD treatment services through ESIC Hospitals across the country. Plasma therapy which is shown to save the lives of serious COVID-19 patients was also started in ESIC Medical College & Hospital, Faridabad (Haryana) and ESIC Medical College & Hospital, Sanath Nagar (Telangana).


ESIC made alternate provisions for providing routine medical services to ESI Beneficiaries through Tie-up Hospitals, in case an ESIC Hospital was declared as a dedicated Covid Hospital to cater exclusively to Corona suspected/confirmed cases. In such cases, ESI beneficiaries could be referred to tie-up Hospitals for providing prescribed secondary/SST consultation/admission/investigation during the period for which concerned ESIC Hospital functions as dedicated Covid-19 Hospital. ESI Beneficiaries were also allowed to seek Emergency/non-Emergency medical treatment from tie-up hospital directly without referral letter, in accordance with his/her entitlement.

In addition to existing cash benefits under ESI Act, Covid-19 Relief Scheme has been launched, in which periodic payment @ 90% of average wages of deceased Insured Worker is paid to the eligible dependents of the Insured Worker who died due to COVID-19. Till date, the periodic payment @ 90% of average wages were payable only against the death of Insured Worker caused by Employment Injury, but now the death caused by Covid-19 has also been included for payment of relief to eligible dependents. Against the abstention of Insured Worker being infected with COVID-19, Sickness benefit @ 70% of average daily wages for 91 days for the period of abstention can be claimed. In case of Insured Worker rendered unemployed, he/she may avail relief under Atal Beemit Vyakti Kalyan Yojana (ABVKY) @ 50% of average per day earning for a maximum 90 days. For availing this relief, the Insured Worker can submit the claim online at www.esic.in.

Employees’ State Insurance Corporation (ESIC) has undertaken multiple steps to provide host of cash benefits besides making every effort to ensure better medical care to its Stakeholders as well as general public during resurgence of COVID-19 Pandemic.             

The Employees’ State Insurance Corporation is a pioneer Social Security organization providing comprehensive social security benefits like reasonable Medical Care and a range of Cash Benefits in times of need such as employment injury, sickness, death etc. It is covering about 3.4 Crores of family units of workers and providing matchless cash benefits and reasonable medical care to its 13.24 crore beneficiaries. Today, its infrastructure has increased many folds with 1502 Dispensaries (including mobile dispensaries)/308 ISM Units and 159 ESI Hospitals, 744 Branch/Pay Offices and 64 Regional & Sub-Regional Offices. The ESI Scheme today stands implemented in 566 districts in 34 states and Union Territories of the country.  




ESIC felicitates donors to ESIC Hospitals during COVID-19 Pandemic Read More

Text of PM’s address on World Youth Skills Day

 

Text of PM’s address on World Youth Skills Day

Posted On: 15 JUL 2021 11:44AM by PIB Delhi

नमस्कार।

विश्व युवा कौशल दिवस पर सभी युवा साथियों को बहुत-बहुत शुभकामनाएं ! दूसरी बार है जब कोरोना महामारी के बीच हम ये दिवस मना रहे हैं।

इस वैश्विक महामारी की चुनौतियों ने World Youth Skill Day की अहमियत को कई गुना बढ़ा दिया है। एक और बात जो महत्वपूर्ण है, वो ये कि हम इस समय अपनी आजादी के 75 वर्ष का पर्व मना रहे हैं। 21वीं सदी में पैदा हुए आज के युवा, भारत की विकास यात्रा को आजादी के 100 वर्ष तक आगे बढ़ानें वाले हैं। इसलिए नई पीढ़ी के युवाओं का skill development, एक राष्ट्रीय जरूरत है, आत्मनिर्भर भारत का बहुत बड़ा आधार है। बीते 6 वर्षों में जो आधार बना, जो नए संस्थान बने, उसकी पूरी ताकत जोड़कर हमें नए सिरे से Skill India Mission को गति देनी ही है।

साथियों,

जब कोई समाज Skill को महत्व देता है तो समाज की ‘Up-Skilling’ भी होती है, उन्नति भी होती है। दुनिया इस बात को बखूबी जानती भी है। लेकिन भारत की सोच इससे भी दो कदम आगे की रही है। हमारे पूर्वजों ने Skills को महत्व देने के साथ ही उन्होंने इसे celebrate किया, Skills को समाज के उल्लास का हिस्सा बना दिया। आप देखिए, हम विजयदशमी को शस्त्र पूजन करते हैं। अक्षय तृतीया को किसान फसल की, कृषि यंत्रों की पूजा करते हैं। भगवान विश्वकर्मा की पूजा तो हमारे देश में हर Skill, हर शिल्प से जुड़े लोगों के लिए बहुत बड़ा पर्व रहा है। हमारे यहां शास्त्रों में निर्देश दिया गया है-

विवाहदिषु यज्ञषु, गृह आराम विधायके।

सर्व कर्मसु सम्पूज्यो, विश्वकर्मा इति श्रुतम्॥

अर्थात्, विवाह हो, गृहप्रवेश हो, या कोई और यज्ञ कार्य सामाजिक कार्य हो, इसमें भगवान विश्वकर्मा की पूजा, उनका सम्मान जरूर किया जाना चाहिए। विश्वकर्मा की पूजा यानि समाज जीवन में अलग-अलग रचनात्मक कार्य करने वाले हमारे विश्वकर्माओं का सम्मान, Skill का सम्मान। लकड़ी के कारीगर, मेटल्स का काम करने वाले, सफाईकर्मी, बगीचे की सुंदरता बढ़ाने वाले माली, मिट्टी के बर्तन बनाने वाले कुम्हार, हाथ से कपड़ा बुनने वाले बुनकर साथी, ऐसे कितने ही लोग हैं जिन्हें हमारी परंपरा ने विशेष सम्मान दिया है।

महाभारत के भी एक श्लोक में कहा गया है-

विश्वकर्मा नमस्तेस्तु, विश्वात्मा विश्व संभवः॥

अर्थात्, जिनके कारण विश्व में सब कुछ संभव होता है, उन विश्वकर्मा को नमस्कार है। विश्वकर्मा को विश्वकर्मा कहा ही इसलिए जाता है क्योंकि उनके काम के बिना, Skills के बिना समाज का अस्तित्व ही असंभव है। लेकिन दुर्भाग्य से गुलामी के लंबे कालखंड में Skill Development की व्यवस्था हमारे सोशल सिस्टम में, हमारे एजुकेशन सिस्टम में धीरे-धीरे कमजोर पड़ती गई।

साथियों,

एजुकेशन अगर हमें ये जानकारी देती है कि हमें क्या करना है, तो Skill हमें सिखाती है कि वो काम वास्तविक स्वरूप में कैसे होगा! देश का ‘Skill India Mission’ इसी सच्चाई, इसी जरूरत के साथ कदम से कदम मिलाने का अभियान है। मुझे खुशी है कि ‘प्रधानमंत्री कौशल विकास योजना’ के माध्यम से अब तक सवा करोड़ से अधिक युवाओं को ट्रेनिंग दी जा चुकी है।

साथियों,

मैं एक और वाकये के बारे में आपको बताना चाहता हूं। एक बार Skill Development को लेकर काम कर रहे कुछ अफसर मुझसे मिले। मैने उनसे कहा कि आप इस दिशा में इतना काम कर रहे हैं, क्यों न आप ऐसे Skills की एक लिस्ट बनाएंगे, जिनकी हम अपने जीवन में सेवाएँ लेते हैं। आपको हैरानी होगी, जब उन्होंने सरसरी नजर से लिस्टिंग की तो ऐसी 900 से ज्यादा Skill निकली, जिनकी हमें अपनी आवश्यकताओं के लिए जरूरत होती है। आप अंदाजा लगा सकते हैं कि Skill Development का काम कितना बड़ा है। आज ये जरूरी है कि Learning आपकी earning के साथ ही रुके नहीं। आज दुनिया में Skills  की इतनी demand है कि जो skilled होगा वही Grow करेगा। ये बात व्यक्तियों पर भी लागू होती है, और देश पर भी लागू होती है! दुनिया के लिए एक Smart और Skilled Man-power Solutions भारत दे सके, ये हमारे नौजवानों की Skilling Strategy के मूल में होना चाहिए। इसको देखते हुए Global Skill Gap की mapping जो की जा रही है, वो प्रशंसनीय कदम है। इसलिए, हमारे युवाओं के लिए Skilling, Re-skilling और Up-skilling का mission अनवरत चलते रहना चाहिए।

बड़े-बड़े एक्सपर्ट्स आज अनुमान लगा रहे हैं कि जिस तरह तेजी से technology बदल रही है, आने वाले 3-4 वर्षों में बहुत बड़ी संख्या में लोगों को Re-skilling की जरूरत पड़ेगी। इसके लिए भी हमें देश को तैयार करना होगा। और कोरोना काल में ही हम सबने Skills और skilled workforce की अहमियत को बहुत करीब से देखा है, महसूस किया है। देश कोरोना से इतनी प्रभावी लड़ाई लड़ सका, तो इसमें भी हमारी skilled workforce का बहुत बड़ा योगदान है।

साथियों,

बाबा साहब अंबेडकर ने युवाओं की, कमजोर वर्ग की Skilling पर बहुत जोर दिया था। आज Skilled India के जरिए देश बाबा साहब के इस दूरदर्शी स्वप्न को पूरा करने के लिए भरसक प्रयास कर रहा है। उदाहरण के तौर पर, आदिवासी समाज के लिए देश ने ‘Going Online As Leaders’ यानी GOAL प्रोग्राम शुरू किया है। ये प्रोग्राम पारंपरिक स्किल्स के क्षेत्रों, जैसे कि आर्ट हो, कल्चर हो, हैंडीक्राफ्ट हो, टेक्सटाइल हो, इनमें आदिवासी भाई-बहनों की Digital Literacy और Skills में मदद करेगा, उनमें Entrepreneurship develop करेगा। इसी तरह वनधन योजना भी आज आदिवासी समाज को नए अवसरों से जोड़ने का एक प्रभावी माध्यम बन रही है। हमें आने वाले समय में इस तरह के अभियानों को और ज्यादा व्यापक बनाना है, Skill के जरिए खुद को और देश को आत्मनिर्भर बनाना है।

इन्हीं शुभकामनाओं के साथ, आप सभी का बहुत बहुत धन्यवाद! 

Text of PM’s address on World Youth Skills Day Read More

WHY DIGITAL MARKETING IS BOOMING AND HOW?

 WHY DIGITAL MARKETING IS BOOMING AND HOW?

Computerized marketing procedures are popular with the enlarging of advanced marketing abilities, and brands zeroing in more on advanced marketing arrangement than any time in recent memory. Prior to understanding the extent of advanced marketing, you may have to get what it truly implies. 

Understanding computerized marketing 

As of now, the world is going advanced and the sky is the limit from there and more organizations across the world are having an online presence. Advanced Marketing has genuinely made contrasts in the field of publicizing and marketing. The conventional marketing procedures are not any more utilized by organizations as web media is more dependable and ideal. The web marketing is profoundly powerful, monetarily practical and more thorough. Advanced marketing gives amazing methods to produce business and effectively helps the current scale to pinnacle levels. 

Always expanding ascend in web 

The Web has completely changed the manner by which individuals used to purchase required things and surprisingly the manner by which various organizations give their items and administrations. With the decrease in the cost of cell phones, there has been an ascent in the web use. This has brought about the advancement of online organizations. Directly from the cells to PCs, pieces of clothing to shoes, books to contraptions, individuals are progressively utilizing the web to purchase various items and administrations. 

Online business role of challenges are the strength of advanced advertisers 

With the associations occupied with maintaining their business, they can’t contribute quality opportunity to get top, center, and base targets to draw in the crowd. Computerized advertiser acts the hero as it brings down the business costs extensively. They likewise distinguish and focus on the key execution pointers by inspecting your clients’ conduct on different advanced stages. 

Current web-based media patterns 

The different web-based media stages have their hands totally open to oblige the marketing standards in the present computerized climate. The utilization of different web-based media channels like Twitter, Facebook, Instagram, etc is seeing a dramatic development with an ever increasing number of networks arising every day. The data innovation is reliably utilizing this pattern and creating more current web based marketing methodologies and patterns like SMM, SEM, SMO, and so on According to the different examinations there has been around 25% development in the advanced marketing today that is assessed to increment significantly in the following decade. 

Google has enormously added to the blast of advanced marketing. Website streamlining (SEO)is another methodology and procedure that can rank the query items for your business.  Google is attempting to continually further develop its pursuit calculations to yield precise positioning outcomes.

Radical changes in customary marketing 

The past conventional arrangement of marketing was restricted to house to house and mouth exposure. Beforehand the advertisers were utilizing actual labor to advance their items. However, presently with the evolving times, individuals need everything readily available. 

What’s more, satisfying the requirements of the clients is the most elevated need of each business. So the pattern of advanced marketing required off a couple of years back. Presently that even the littlest thing can be found on the web. Individuals and the advertisers are truly going crazy over this advanced marketing pattern. 

How was the marketing for land prior? It was for the most part through print media or pennants. However, presently, all the land goliaths are favoring the computerized stage to advertise their happy homes to their clients. Making the substance connecting with is currently their mantra to succeed. 

Assuming we take a gander at the above screen capture of Hiranandani’s Facebook page, it is unmistakably apparent that the land monster is focusing on individuals with constant pictures. In the event that individuals can see the specific photos of the item, they would mean to get it. 

Thusly, we as a whole can unmistakably see the distinction of how the customary marketing has seen an intense change. What’s more, it has been taken over totally by computerized marketing. 

Advanced is the new name 

Everybody in the nation is leaning toward advanced marketing over all the other things. Indeed, even the new companies are dispatching their business by means of computerized marketing. The organization doesn’t need to convey the labor to go truly into the market and advance the item. 

It offers a wide scope of efficient, incredible and contemporary systems and vehicles of marketing. Each sort of item and administration is presently deciding on the alternative of advanced marketing.Because they realize that this is the demonstrated stage. Directly from tech monsters to hoteliers are on the computerized stage. 

It isn’t so much that that the entrepreneurs are advancing their item consistently. They attempt to draw in with their crowd through different realities. Above is the screen capture of a popular Pav Bhaji joint in Nashik, Maharashtra. Being a limited scale hotelier, they are picking the computerized marketing alternative to contact a bigger bundle of individuals. This isn’t by educating the crowd about their item. However, all things considered, they have posted some captivating substance that would intrigue the watchers. Subsequently, such sort of stunts is working a great deal for the advertisers nowadays. 

 Government’s “Computerized India” drive backs up 

To change the whole biological system of public administrations using data innovation, the Public authority of India has dispatched the Computerized India program with the vision to change India into a carefully enabled society and information economy. 

Presently, the chances are accessible in metro urban communities as well as in unassuming communities. The public authority has likewise concocted the application for Business programs. Everything is going computerized nowadays. Accordingly, in the event that we talk about, computerized marketing vocation in India, you are at the opportune spot. Quit bantering over the decisions and become more acquainted with what benefits it holds. 

The public authority’s e-commercial center is additionally seeing an extensive ascent in its e-commercial center insightful diagrams. Every one of the enrollments have gone up with minor changes. The vacillations occur at each spot. Individuals in India are getting to the innovation gradually and it will require some investment to get to know it. 

The entirety of this implies that assuming the public authority is likewise giving some assistance, for what reason to stay away from it! Government is concocting numerous tasks under computerized India drive for the young people of the country. 

Indian Executive declared that by 2020 on the computerized space there would be in excess of 20 Lakhs accessible to understudies. Also, during the dispatch of Computerized India week numerous businesses held hands with the public authority to make e-India a reality. 

Arriving at worldwide business sectors 

“Furthermore, this is the truth. Through advanced stages like Facebook, Twitter, Instagram, LinkedIn, one can reach to the crowd of any edge of the world. The span of these web-based media stages is tremendous to the point that you can interface with nearly everybody now. 

In India, numerous individuals are working together whose intended interest group is the USA as it were. So the sky is the limit with web-based media. numerous organizations from the USA likewise lean toward Indian Computerized Marketing Offices to design out their online media crusades. 

As such, there’s a great deal occurring in India’s computerized marketing space. Numerous individuals are discussing it and looking for it also. 

Organizations concocting Computerized Marketing courses 

Numerous organizations are these days presenting degree courses in computerized marketing that has a reasonable methodology. The scholastic courses are private and online both. 

Mudra Organization of Correspondence is India’s highest school to learn correspondence. The school is offering a certificate program in advanced marketing. Likewise, it offers courses in marking and promoting. There are numerous different schools who are thinking of an educational plan that includes advanced marketing. 

Indeed, even numerous computerized marketing offices currently have their own foundation where they show advanced marketing to the imminent understudies. It is as straightforward, when there is request, there has to an appropriate inventory. The interest for advanced marketing is on the ascent and the individuals who know are concocting thoughts to prepare the understudies. 

 Modest communities getting carefully prepared 

Metros are as of now a piece of the computerized economy. In any case, presently as the extent of advanced marketing is expanding, the towns and urban communities are additionally getting exceptionally associated with computerized mediums. 

Numerous new businesses are getting dispatched in little urban communities and they are contacting the worldwide crowd through online media.

WHY DIGITAL MARKETING IS BOOMING AND HOW? Read More

WHY DIGITAL MARKETING IS BOOMING AND HOW?

 WHY DIGITAL MARKETING IS BOOMING AND HOW?

Computerized marketing procedures are popular with the enlarging of advanced marketing abilities, and brands zeroing in more on advanced marketing arrangement than any time in recent memory. Prior to understanding the extent of advanced marketing, you may have to get what it truly implies. 

Understanding computerized marketing 

As of now, the world is going advanced and the sky is the limit from there and more organizations across the world are having an online presence. Advanced Marketing has genuinely made contrasts in the field of publicizing and marketing. The conventional marketing procedures are not any more utilized by organizations as web media is more dependable and ideal. The web marketing is profoundly powerful, monetarily practical and more thorough. Advanced marketing gives amazing methods to produce business and effectively helps the current scale to pinnacle levels. 

Always expanding ascend in web 

The Web has completely changed the manner by which individuals used to purchase required things and surprisingly the manner by which various organizations give their items and administrations. With the decrease in the cost of cell phones, there has been an ascent in the web use. This has brought about the advancement of online organizations. Directly from the cells to PCs, pieces of clothing to shoes, books to contraptions, individuals are progressively utilizing the web to purchase various items and administrations. 

Online business role of challenges are the strength of advanced advertisers 

With the associations occupied with maintaining their business, they can’t contribute quality opportunity to get top, center, and base targets to draw in the crowd. Computerized advertiser acts the hero as it brings down the business costs extensively. They likewise distinguish and focus on the key execution pointers by inspecting your clients’ conduct on different advanced stages. 

Current web-based media patterns 

The different web-based media stages have their hands totally open to oblige the marketing standards in the present computerized climate. The utilization of different web-based media channels like Twitter, Facebook, Instagram, etc is seeing a dramatic development with an ever increasing number of networks arising every day. The data innovation is reliably utilizing this pattern and creating more current web based marketing methodologies and patterns like SMM, SEM, SMO, and so on According to the different examinations there has been around 25% development in the advanced marketing today that is assessed to increment significantly in the following decade. 

Google has enormously added to the blast of advanced marketing. Website streamlining (SEO)is another methodology and procedure that can rank the query items for your business.  Google is attempting to continually further develop its pursuit calculations to yield precise positioning outcomes.

Radical changes in customary marketing 

The past conventional arrangement of marketing was restricted to house to house and mouth exposure. Beforehand the advertisers were utilizing actual labor to advance their items. However, presently with the evolving times, individuals need everything readily available. 

What’s more, satisfying the requirements of the clients is the most elevated need of each business. So the pattern of advanced marketing required off a couple of years back. Presently that even the littlest thing can be found on the web. Individuals and the advertisers are truly going crazy over this advanced marketing pattern. 

How was the marketing for land prior? It was for the most part through print media or pennants. However, presently, all the land goliaths are favoring the computerized stage to advertise their happy homes to their clients. Making the substance connecting with is currently their mantra to succeed. 

Assuming we take a gander at the above screen capture of Hiranandani’s Facebook page, it is unmistakably apparent that the land monster is focusing on individuals with constant pictures. In the event that individuals can see the specific photos of the item, they would mean to get it. 

Thusly, we as a whole can unmistakably see the distinction of how the customary marketing has seen an intense change. What’s more, it has been taken over totally by computerized marketing. 

Advanced is the new name 

Everybody in the nation is leaning toward advanced marketing over all the other things. Indeed, even the new companies are dispatching their business by means of computerized marketing. The organization doesn’t need to convey the labor to go truly into the market and advance the item. 

It offers a wide scope of efficient, incredible and contemporary systems and vehicles of marketing. Each sort of item and administration is presently deciding on the alternative of advanced marketing.Because they realize that this is the demonstrated stage. Directly from tech monsters to hoteliers are on the computerized stage. 

It isn’t so much that that the entrepreneurs are advancing their item consistently. They attempt to draw in with their crowd through different realities. Above is the screen capture of a popular Pav Bhaji joint in Nashik, Maharashtra. Being a limited scale hotelier, they are picking the computerized marketing alternative to contact a bigger bundle of individuals. This isn’t by educating the crowd about their item. However, all things considered, they have posted some captivating substance that would intrigue the watchers. Subsequently, such sort of stunts is working a great deal for the advertisers nowadays. 

 Government’s “Computerized India” drive backs up 

To change the whole biological system of public administrations using data innovation, the Public authority of India has dispatched the Computerized India program with the vision to change India into a carefully enabled society and information economy. 

Presently, the chances are accessible in metro urban communities as well as in unassuming communities. The public authority has likewise concocted the application for Business programs. Everything is going computerized nowadays. Accordingly, in the event that we talk about, computerized marketing vocation in India, you are at the opportune spot. Quit bantering over the decisions and become more acquainted with what benefits it holds. 

The public authority’s e-commercial center is additionally seeing an extensive ascent in its e-commercial center insightful diagrams. Every one of the enrollments have gone up with minor changes. The vacillations occur at each spot. Individuals in India are getting to the innovation gradually and it will require some investment to get to know it. 

The entirety of this implies that assuming the public authority is likewise giving some assistance, for what reason to stay away from it! Government is concocting numerous tasks under computerized India drive for the young people of the country. 

Indian Executive declared that by 2020 on the computerized space there would be in excess of 20 Lakhs accessible to understudies. Also, during the dispatch of Computerized India week numerous businesses held hands with the public authority to make e-India a reality. 

Arriving at worldwide business sectors 

“Furthermore, this is the truth. Through advanced stages like Facebook, Twitter, Instagram, LinkedIn, one can reach to the crowd of any edge of the world. The span of these web-based media stages is tremendous to the point that you can interface with nearly everybody now. 

In India, numerous individuals are working together whose intended interest group is the USA as it were. So the sky is the limit with web-based media. numerous organizations from the USA likewise lean toward Indian Computerized Marketing Offices to design out their online media crusades. 

As such, there’s a great deal occurring in India’s computerized marketing space. Numerous individuals are discussing it and looking for it also. 

Organizations concocting Computerized Marketing courses 

Numerous organizations are these days presenting degree courses in computerized marketing that has a reasonable methodology. The scholastic courses are private and online both. 

Mudra Organization of Correspondence is India’s highest school to learn correspondence. The school is offering a certificate program in advanced marketing. Likewise, it offers courses in marking and promoting. There are numerous different schools who are thinking of an educational plan that includes advanced marketing. 

Indeed, even numerous computerized marketing offices currently have their own foundation where they show advanced marketing to the imminent understudies. It is as straightforward, when there is request, there has to an appropriate inventory. The interest for advanced marketing is on the ascent and the individuals who know are concocting thoughts to prepare the understudies. 

 Modest communities getting carefully prepared 

Metros are as of now a piece of the computerized economy. In any case, presently as the extent of advanced marketing is expanding, the towns and urban communities are additionally getting exceptionally associated with computerized mediums. 

Numerous new businesses are getting dispatched in little urban communities and they are contacting the worldwide crowd through online media.

WHY DIGITAL MARKETING IS BOOMING AND HOW? Read More

Cabinet approves continuation of the Centrally Sponsored Scheme (CSS) for Development of Infrastructure Facilities for Judiciary for further five years

 

Cabinet approves continuation of the Centrally Sponsored Scheme (CSS) for Development of Infrastructure Facilities for Judiciary for further five years

Total cost of Rs.9000 crore, out of which Central share will be Rs.5357 crore

Gram Nyayalayas Scheme to be implementedin a Mission Mode through National Mission for Justice Delivery and Legal Reforms

Posted On: 14 JUL 2021 4:04PM by PIB Delhi

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved continuation of the Centrally Sponsored Scheme (CSS) for Development of Infrastructure Facilities for Judiciary for further five years from 01.04.2021 to 31.03.2026 at a total cost of Rs.9000 crore, out of which Central share will be Rs.5357 crore including Rs.50 crore for the Gram Nyayalayas Scheme and their implementationin a Mission Mode through National Mission for Justice Delivery and Legal Reforms.

 

Several courts are still functioning in rented premises with insufficient space and some in a dilapidated condition without basic amenities.  Lack of residential accommodation to all the judicial officers also adversely affects their working and performance. The present Government has remained sensitive to the needs of providing well equipped judicial infrastructure to subordinate judiciary to facilitate administration of justice in a manner that allows easy access and timely delivery of justice to all.  Adequacy of judicial infrastructure is critical for reduction of pendency and backlog of cases in Courts.

 

This proposal will help in construction of 3800 court halls and 4000 residential units(both new and ongoing projects) for judicial officers of District and Subordinate Courts, 1450 lawyer halls, 1450 toilets complexes and 3800 digital computer rooms. This will help in improving the functioning and performance of the Judiciary in the country and will be a new step towards building better courts for a new India.

 

The Cabinet also approved the decision to support the Gram Nyayalayas by proving recurringand non-recurring grants for a period of 5 years with a total outlay of Rs 50 crores. However, funds will be released to the states only after the notified Gram Nyayalayas are operationalised and Nyayadhikaris have been appointed and reported on the Gram Nyayalaya portal of Department of Justice. A review will be undertaken after one year to assess whether Gram Nyayalaya Scheme has successfully achieved its objective of providing speedy and affordable justice to the rural marginalized.

 

The major activities of the Scheme:

 

ACentrally Sponsored Scheme (CSS) for Development of Infrastructure Facilities for Judiciary has been in operation since 1993-94.  Adequacy of judicial infrastructure is critical for reduction of pendency and backlog of cases in Courts. Though the primary responsibility of infrastructure development for the subordinate judiciary rests with the State Governments, the Central Government through this CSS augments the resources of the State Governments for construction of court buildings and residential quarters for Judicial Officers (JO) in all the States / UTs. The present proposal provides for additional activities like construction of lawyer halls, toilets complexes and digital computer rooms. This will add to the convenience of lawyers and litigants besides reducing digital divide.

 

Since the inception of the scheme till 2014, the Central Governmentover 20 years provided only Rs. 3444 croreto the State Governments/Union Territories. In sharp contrast, the present Government during last seven years has sanctioned Rs 5200 croretill date accounting for nearly 60% of the sanction made so far.

 

The Gram Nyayalayas Act, 2008 that came into force from 2 October 2009was enacted for establishment of Gram Nyayalayas for speedy and easy access to justice system in the rural areas of India. A scheme of central assistance was formulated simultaneously to fund the initial cost in terms of non-recurring expenses for setting up of these courts with the assistance limited to Rs. 18.00 lakhs per Gram Nyayalaya as a one-time measure. Central Government also decided to bear 50% of the recurring expenses of these courts subject to a ceiling of Rs. 3.2 lakhs per court per annum during the first three (3) years of their operations. 13 states have implemented this scheme by notifying 455Gram Nyayalayas out of which 226 are functional. A sum of Rs. 81.53 crore has been sanctioned since the inception of the CSS Scheme.

 

Implementation of the Scheme from 2021 to 2026

 

Implementation of the following activities for five years from 01.04.2021 to 31.03.2026 at a total cost of Rs.9000 crore, out of which Central share with an approved outlay of Rs.5357 crore including Rs.50 crore allocated for the Gram Nyayalayas Scheme.

 

  1. Construction of 3800 court halls and 4000 residential units for Judicial Officers (JO) in all the District and Subordinate Courtsin all the District and Subordinate Courts with an expenditure of Rs.4500 crores.
  2. Construction of 1450 Lawyers’ Halls in all the District and Subordinate Courts with an expenditure of Rs.700 crore.
  3. Construction of 1450 toilet complex in all the District and Subordinate Courts with an expenditure of Rs.47 crore.
  4. Construction of 3800 Digital Computer Rooms in the District and Subordinate Courts with an expenditure of Rs.60 crore.
  5. Operationalisation of Gram Nyayalayas in implementing states with an expenditure of Rs.50 crore.

Monitoring of the Scheme

 

  1. An on-line monitoring system has been set up by the Department of Justice enabling data collection on progress, completion of court halls and residential units under construction as well as better asset management.

 

  1. Department of Justice has developed an online monitoring system with technical assistance from ISRO. The upgraded “Nyaya Vikas-2.0” web portal and mobile application is used for monitoring physical and financial progress of CSS judicial infrastructure projects by geo-tagging completed and ongoing projects. Quarterly review meetings are held with the representatives of all States/UTs and High Courts to review the status of implementation of projects.

 

  1. Regular State level meetings of the Monitoring Committee are held by various High Courts, States with State Chief Secretaries and PWD officials to enable speedy and good construction.

 

  1. The Gram Nyayalaya Portal helps online monitoring of working of the Gram Nyayalayas by the implementing states.

 

Benefits from the Scheme

 

The CSS Scheme will increase the availability of well-equipped Court Halls and Residential Accommodations for Judges / Judicial Officers of District and Subordinate Courts all over the country. The courts are also being provided with better amenities enabling win-win situation for both the judiciary and the lawyers and also to ease of living of common man. Setting up of digital computer rooms will also improve digital capabilities and give impetus to the digitization initiation being pursued as a part of India’s Digital India vision. This will help in improving the overall functioning and performance of the Judiciary. Continued assistance to the Gram Nyayalayas will also give impetus to providing speedy, substantial and affordable justice to the common man at his door step.

Cabinet approves continuation of the Centrally Sponsored Scheme (CSS) for Development of Infrastructure Facilities for Judiciary for further five years Read More

147 ADDITIONAL INDIAN ARMY WOMEN OFFICERS GRANTED PERMANENT COMMISSION

 

147 ADDITIONAL INDIAN ARMY WOMEN OFFICERS GRANTED PERMANENT COMMISSION

Posted On: 14 JUL 2021 5:59PM by PIB Delhi

Consequent to the landmark judgement of the Hon’ble Supreme Court for grant of Permanent Commission (PC) to Women Officers in Indian Army, a Special Number 5 Selection Board for screening Women Officers for grant of PC was constituted in September 2020 and results were declared in November 2020. Further, in March 2021, the Hon’ble Supreme Court had directed to re-consider some cases of Women Officers who were not granted PC by laying down revised parameters for grant of PC.

The Women Officers were re-considered as per directions of the Hon’ble Supreme Court and fresh results have now been de-classified. Consequently, 147 more Women Officers are being granted PC, taking the total PC granted to 424 out of the 615 officers considered. Results of few Women Officers have been withheld for administrative reasons and awaiting outcome of the clarification petition filed by the UOI in the Hon’ble Supreme Court.

All Women Officers granted PC would undergo special training courses and challenging military assignments to empower them for higher leadership roles in the Indian Army. A batch of 33 Women Officers has already successfully completed the Mid Level Tactical Orientation Course from Army War College Mhow recently.

Further, all Women Officers who were considered in this Special Number 5 Selection Board and not granted PC, will yet be eligible for pension subject to serving for a minimum of 20 years in service. Some Women Officers who have already served for 20 years have been released with pension, while others will be allowed to continue to serve till 20 years and would be released with pension.

          PC to Women Officers in junior batches has also commenced from December 2020, in which they are considered for PC in their 10th year of service. With grant of PC, the Women Officers are transcending into an era of gender parity and are gearing up to assume challenging leadership roles, akin to their male counterparts.

147 ADDITIONAL INDIAN ARMY WOMEN OFFICERS GRANTED PERMANENT COMMISSION Read More

Technology Meant for Mitigation of Airborne Transmission of SARS-COV-2 will be Installed in Parliament House says Union

 

Technology Meant for Mitigation of Airborne Transmission of SARS-COV-2 will be Installed in Parliament House says Union Minister Dr.Jitendra Singh

Posted On: 13 JUL 2021 7:43PM by PIB Delhi

Union Minister of State (Independent Charge) Science & Technology; Minister of State (Independent Charge) Earth Sciences; MoS PMO, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr Jitendra Singh today discussed with scientific experts, the modalities of installing the latest UV-C Disinfection Technology in the Parliament House, on the eve of the upcoming session on the 19th of this month. The technology has been developed by the Council of Scientific & Industrial Research (CSIR), affiliated to the Union Ministry of Science & Technology.

The Minister later informed that, to begin with, the technology meant for mitigation of airborne transmission of SARS-COV-2 will be installed in the Central Hall, Lok Sabha Chamber and Committee Rooms 62 and 63.

However, Dr Jitendra Singh cautioned that even after installation of this disinfection technology, everybody is advised to strictly adhere to COVID appropriate behaviour including use of Face Mask, maintaining social distance, avoiding crowds etc.

CSIR-CSIO has developed an UV-C air duct disinfection system. The disinfection system can be used in auditoriums, large conference rooms, class-rooms, malls etc. which provides a relatively safer environment for indoor activities in the current pandemic. It can also be used in buildings, transport vehicles, etc.

The technology has been developed according to the requirements for deactivation of SARS COV-2 virus contained in an aerosol with necessary ventilation measures, necessary safety and user guidelines and tested Bio-safety standards etc. UV-C deactivates viruses, bacteria, fungus and other bio – aerosols etc. with appropriate dosages using 254nm UV light. Use of UV-C may also help in ameliorating the fungal infections being witnessed during the current wave of the pandemic.

  Addressing a semi- virtual conference of scientists from across the country at the CSIR Headquarters here today Dr.Jitendra Singh said that inter-ministerial formal arrangements for better coordination is needed to further step up efficiency of different departments. Pointing out that the Prime Minister is particularly keen about this initiative, the Minister urged the officials to explore the feasibility for the same without delay.

The Minister commented on the legacy of CSIR in scientific pursuit and urged the scientists to highlight the role played by the organisation in different segments of the day-to-day life of the common man. CSIR enjoys a unique status globally in the field of science and technology, he added.

Urging the CSIR to preserve and showcase its achievements over the decades Dr.Jitendra Singh said that the feasibility of setting up a museum in the national capital needs to be explored.

Earlier, welcoming the Minister to the virtual conference Director General, CSIR & Secretary, DSIR Dr.Shekhar  C Mande informed the Minister about the structure and functions of CSIR and the innovative research initiatives underway in different units across the country.  Besides senior functionaries of CSIR Headquarters, top scientists of 37 CSIR laboratories and five units spread across the country participated in the virtual conference.



(Union Minister Dr Jitendra Singh addressing the scientists from across the country at the Council of Scientific and Industrial Research(CSIR) headquarters, New Delhi,on Tuesday.) 









Technology Meant for Mitigation of Airborne Transmission of SARS-COV-2 will be Installed in Parliament House says Union Read More

Union Home Ministry Requests CBI to Inquire into the Deaths of Ms. Rosy Sangma and Shri Samuel Sangma

 

Union Home Ministry Requests CBI to Inquire into the Deaths of Ms. Rosy Sangma and Shri Samuel Sangma

Posted On: 13 JUL 2021 8:30PM by PIB Delhi

The Union Home Ministry has requested the Central Bureau of Investigation (CBI) to inquireinto the case of the deaths of Ms. Rosy Sangma and Shri Samuel Sangma.

The case relates to death of Ms. Rosy Sangma a hospital in Gurgaon on June 24 this year after she had complained of a medical condition. Later, Shri Samuel Sangma, a relative of Ms. Rosy Sangma, suspecting medical negligence, had an altercation with doctors and staff of the hospital.  On the next day, June 25 the Delhi Police received information regarding the death of Shri Samuel Sangma New Delhi.

          The family of the deceased has alleged that Ms. Rosy Sangma had died due to negligence on part of the hospital.  They also attributed some alleged foul play in the death of Shri Samuel Sangma by the hospital personnel. 

Union Home Ministry Requests CBI to Inquire into the Deaths of Ms. Rosy Sangma and Shri Samuel Sangma Read More